The big 6 are the common companies that make and distribute the big Hollywood block buster films. As they are known as the big 6 they can afford to spend a lot of money on a film and not make much profit whilst other companies can not afford to do this so it is very rare you find a film with incredible cgi that isn't one of the big 6.
The big 6 function a lot differently in comparison to the British film industry. For example the big 6 are well known for over the top dramatic action and adventure films that involve heroes and death in violent ways. The British film institute is very patriotic and cultural, so almost all the filming would of been shot in the UK. Therefore it is only fair to say that the British film institute is a lot more realistic than the big 6.
In modern days it is fair to say that tablets are becoming more and more common and laptops less. Due to the handiness and easy portability with the exact same tools as a laptop it is almost pointless to have a laptop. Cross media convergence is very important, for example it is possible to access your netflix account on your games console, therefore this is two media companies joining together, this is synergy. Also another cross media convergence is two very big companies, Disney joined with Pixar, so now Disney owns Pixar.
British audiences are targeted mainly through the internet and social media. Other ways are posters, trailers on television and fleet. Fleet is the advertisement on a moving bus. But the most effective way of targeting an audience is the word of the mouth. The more people talk about a film, the more people hear about the film, the more people want to watch the film. People trust other people's opinions within their friendship group therefore if a friend says that a film is worth watching almost everyone within that peer group will want to watch that film.
The biggest trend at the moment is definitely the internet and watching films on the internet on tablets or even on their phones. Peter Jackson the director of the Hobbit is trying to start his own trend. This trend is for young people to start going to the cinema again. He is trying to start this through making his trailer so beautiful and captivating that it would seem idiotic to watch it on a miniature screen. Also the fact that Jackson is producing the film in 48 frames per second in 3d. This is a lot less strenuous on the eyes and is a lot smoother.
Wednesday 27 November 2013
Monday 25 November 2013
RESEARCH: FILM DISTRIBUTION ASSCOCIATION
Today in class we looked into how our films would be distributed. We viewed a video on the FDA website which showed us how to distribute our film link here. during the explanation of how to distribute films the people talking mention how it is very important to try and broaden the target audience when you are advertising your film, otherwise there is much less chance of the film being spread round by the word of the mouth. The word of the mouth is the most successful way to advertise a film, therefore the larger the target audience the more people will talk about it.
During the video many big names spoke about distribution, David Willings (CEO, Miracle Media Group) explains how hard it is to advertise a film with a good impact nowadays as there are so many different advertisements and people see 200-300 advertisements before they even get to work. therefore he says it is important to make sure that the advertisement is memorable.
Ian George (Managing director of 20th century fox) says that things as small as the sound track can determine whether the film distribution will be successful or not, so essentially he is saying that every last detail of film distribution is as important as the other. However David Willings says that it is the trailer that is the most important part of distribution which i would agree with this as posters and other advertisement doesn't have the same effect as a trailer.
Stuart Williams (Deputy Managing and marketing director, Sony pictures releasing) talks about the image of films and how small symbols, letters or words can be associated with the film due to its success. He uses spider man as an example as this is a very well known film and the mask or the symbol of spider man would instantly be recognized and associated with the film.
It is also important for films to have websites that have some sort of interaction with their audience, for example games, quizzes, prizes and competitions e.g. the effect of the interaction through the internet is extremely important as the internet is used globally and therefore social media would be a way of advertisement for a film web page and it would only be a click away.
During the video many big names spoke about distribution, David Willings (CEO, Miracle Media Group) explains how hard it is to advertise a film with a good impact nowadays as there are so many different advertisements and people see 200-300 advertisements before they even get to work. therefore he says it is important to make sure that the advertisement is memorable.
Ian George (Managing director of 20th century fox) says that things as small as the sound track can determine whether the film distribution will be successful or not, so essentially he is saying that every last detail of film distribution is as important as the other. However David Willings says that it is the trailer that is the most important part of distribution which i would agree with this as posters and other advertisement doesn't have the same effect as a trailer.
Stuart Williams (Deputy Managing and marketing director, Sony pictures releasing) talks about the image of films and how small symbols, letters or words can be associated with the film due to its success. He uses spider man as an example as this is a very well known film and the mask or the symbol of spider man would instantly be recognized and associated with the film.
It is also important for films to have websites that have some sort of interaction with their audience, for example games, quizzes, prizes and competitions e.g. the effect of the interaction through the internet is extremely important as the internet is used globally and therefore social media would be a way of advertisement for a film web page and it would only be a click away.
Monday 18 November 2013
RESEARCH: TARGET AUDIENCE PROFILE. The life of Tyler-Mckenzie Dwan
Age group: 18-29
Clothes: Nike, Adidas, Umbro, Reebok, Dunlop and
Slazenger
Restaurants: Nandos, McDonalds, Burger King,
Subway, Kfc and Pizza Hut
Gender: 80% male 20% female.
Related Tv shows and films: Top Boy,
Shifty, Ill Mannors, Harry Brown, Attack The
Block, Anuva Hood, Kidult hood and
Adulthood
Media: Bbm and Nokia bricks
Magazines: Fhm, Loaded, Nuts and Zoo
Wednesday 13 November 2013
RESEARCH / PLANNING: ENIGMA, SUSPENSE & JEOPARDY
I have identified a few shot types, sound, movement, visual and sound codes that i find very inspiring. Each caption of each shot explains why I am attracted to it and why I have chosen it.
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| Breaking Bad: I was drawn to this shot as it shows the protagonist standing over his wife with a low angled camera shot which shows his dominance but also that he is dangerous. |
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| Bones: This shot drew my attention as it is a crane shot of two detectives investigating in the bones of a dead human trying to figure out how he died. |
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| Crime Scene Investigation: this camera shot is a right to left pan from the opening credits to the start of the tv show. this is effective as it shows the low angled shot of a policeman with a detective and they are looking over what appears to be the crime scene. |
Tuesday 12 November 2013
RESEARCH: SCOOPIT!
This is my ScoopIt! where i am collecting different information on crime drama on tv so i can research further into this genre to make the best of my knowledge for my film opening. ScoopIt! also offers me things that i might be interested to 'scoop' onto my page that is related to crime drama on tv.
RESEARCH: GENRE CONVENTIONS
In order to research genre conventions for the type of film opening that I am working on i looked at similar clips. I identified the visual and sound techniques that i would like to use in my film opening.
Last lesson i planned the outline treatment for a crime drama which included a realistic plot of a young male who works at a local fish monger and as he was roller-blading home he witnesses a murder.
In order to make a film opening i needed to familiarize myself with this genre, luckily i am already a fan of crime drama but i decided to research into other types of crime drama as my taste was very particular and the genre crime drama is a huge genre ranging from genteel investigators like Midsomer Muders and big intense shows like Spooks.
Here is a list of some of the productions of British, American and European film and tv crime drama that i am going to research further. I will create a Scoopit! to show my evidence of research.
Last lesson i planned the outline treatment for a crime drama which included a realistic plot of a young male who works at a local fish monger and as he was roller-blading home he witnesses a murder.
In order to make a film opening i needed to familiarize myself with this genre, luckily i am already a fan of crime drama but i decided to research into other types of crime drama as my taste was very particular and the genre crime drama is a huge genre ranging from genteel investigators like Midsomer Muders and big intense shows like Spooks.
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| click here for the website |
Here is a list of some of the productions of British, American and European film and tv crime drama that i am going to research further. I will create a Scoopit! to show my evidence of research.
- Breaking Bad
- Almost Human
- Arrow
- Sons of Anarchy
- Dexter
- The Blacklist
- Boardwalk Empire
- The Mentalist
- Orange is The New Black
- Castle
- Bones
- Sherlock
- Criminal Minds
- The Wire
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