RESEARCH: FILM DISTRIBUTION ASSCOCIATION

Today in class we looked into how our films would be distributed. We viewed a video on the FDA website which showed us how to distribute our film link here. during the explanation of how to distribute films the people talking mention how it is very important to try and broaden the target audience when you are advertising your film, otherwise there is much less chance of the film being spread round by the word of the mouth. The word of the mouth is the most successful way to advertise a film, therefore the larger the target audience the more people will talk about it.

During the video many big names spoke about distribution, David Willings (CEO, Miracle Media Group) explains how hard it is to advertise a film with a good impact nowadays as there are so many different advertisements and people see 200-300 advertisements before they even get to work. therefore he says it is important to make sure that the advertisement is memorable.

Ian George (Managing director of 20th century fox) says that things as small as the sound track can determine whether the film distribution will be successful or not, so essentially he is saying that every last detail of film distribution is as important as the other. However David Willings says that it is the trailer that is the most important part of distribution which i would agree with this as posters and other advertisement doesn't have the same effect as a trailer.

Stuart Williams (Deputy Managing and marketing director, Sony pictures releasing) talks about the image of films and how small symbols, letters or words can be associated with the film due to its success. He uses spider man as an example as this is a very well known film and the mask or the symbol of spider man would instantly be recognized and associated with the film.

It is also important for films to have websites that have some sort of interaction with their audience, for example games, quizzes, prizes and competitions e.g. the effect of the interaction through the internet is extremely important as the internet is used globally and therefore social media would be a way of advertisement for a film web page and it would only be a click away.